Week #0 (Start)

I have started my digital marketing journey on Monday May 6th 2024.

On homepage I have written down all my experience and practise with digital marketing till now.

Experience:

I have been doing websites in WordPress and also basic SEO for them for one year now. So I have basic understanding of keywords researchoptimizing images for websitesmeta descriptions and SEO in general.  I was focusing rather on good performing websites (visits/conversions) rather than just good looking websites with no conversions.

I have had 2 webdesign clients so I have some little experience in communication and working with clients. Not much tho. 

I have 2 certifications. One about SEO by Semrush Academy and one about Basics of digital marketing by Google.

Image of certification for Google ads.
Image of certification for SEO.

Practice:

I had 2 Google ads campaign (both for my own freelancing work). But first one was only like 2 weeks long because I did not know ANYTHING about Google ads so I thought that I can get leads from just 2 weeks of running ads. Well… I had 0 leads. Obviously. 

The second ad campaign was 2 months long. Total ad spend was something around 310€. I watched a few tutorials on how to manage/run/optimize ads and I got 4 leads. 13 are shown in the image but that is because I had bad conversions tracking. Unfortunately I was able to close only 1. Still made small profit tho so that is nice.

Results of google ads campaign shown in graph.

I will be updating you on my journey every week with a blog post.

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